Using Growth Tracking for reporting — and your weekly performance email

The Growth Tracking widget is the most useful view in Clue Labs for demonstrating performance to clients. It gives you a visual, data-backed account of how a brand is growing — across all four goals, over any time period — without requiring the client to interpret raw platform metrics.

Before a client meeting or monthly report, set the Growth Tracking time period to match your reporting window.

The Growth Distribution doughnut and KPI totals update automatically to reflect the selected period.

The trend lines tell the story of momentum — whether each goal is moving up, staying stable, or declining. For most clients, three questions matter: is Awareness growing, is Engagement strong, and is Conversion moving? The graph answers all three at once.

The Growth Distribution doughnut shows where growth is actually coming from. This is useful for demonstrating that your campaign strategy is producing the right kind of growth — if you ran an Awareness campaign this month, a dominant green segment validates the approach.

The KPI totals in the pill badges give clients a headline number for each goal over the period.

The day drill-down is useful when a client asks about a specific post or a spike in the data. Click the date to show them exactly which posts drove a peak and what the growth breakdown looked like on that day.

The weekly performance email (see below) includes benchmark analysis — how your account is performing relative to other accounts of a similar size. This is particularly valuable for client reporting because it contextualises the numbers. A 7% engagement rate means more when the client knows the benchmark for their follower size is 2–4%.

If you're presenting to a client, pull the benchmark language from the most recent weekly email to add context to the Growth Tracking numbers.

Every week, Clue Labs sends you a performance email summarising how your account has performed over the past period. This email is built around your Clue Score — and it goes significantly deeper than a simple score update.

Your Clue Score Your score for the period, rated 0–100, with a colour indicator showing whether you're in the green, amber, or red zone. See the Clue Score article for a full explanation of what the score means.

Key metrics at a glance A summary of the period's headline numbers — posts published, engagement rate (and whether it's up or down), and follower count with the net change.

Wins this week Three specific things that went well during the period — drawn from your actual performance data. These aren't generic encouragements. They're specific observations about your account's behaviour: a strong engagement rate relative to your audience size, follower growth momentum, community sharing activity.

Quick review A plain-English summary of what the data shows about your overall performance during the period — contextualising the numbers and explaining what they mean for your account's momentum.

Benchmark analysis How your account is performing relative to other accounts of a similar size. This is one of the most valuable sections of the email — it tells you whether your numbers are strong, average, or weak for your stage of growth. For example, knowing that a 7% engagement rate puts you well above the 2–4% benchmark for accounts with 1k–5k followers gives your score real meaning.

As a weekly check-in for your own brand The email is designed to be read in under two minutes. Some Clue Labs users check nothing else — they open the weekly email, see their score, read the quick review, and know immediately whether their strategy is on track or needs attention.

As a client reporting tool Forward the email directly to clients as a weekly update, or use the benchmark analysis and wins sections as the basis for your own client report. The language is plain enough for non-technical clients to read without interpretation.

As a trigger for action If your score drops or the quick review flags a weak signal, use that as the prompt to open Clue Labs, check your Growth Tracking graph, and create or review a campaign. The email tells you something needs attention. The platform tells you what to do about it.

The weekly performance email is sent automatically every week based on your account's data cycle. You don't need to do anything to receive it — it's sent to the email address on your Clue Labs account.

Can I share the Growth Tracking view directly with a client? Not currently — the platform requires a login. Screenshot the relevant views to include in external reports, or use the weekly performance email as a shareable summary.

Can I get the weekly email for multiple connected brands? Yes — each connected brand generates its own weekly performance email.

Can I change the day the weekly email arrives? Not currently. Contact the team via the chat icon if this is something you need.

The email shows my score in a colour — what do the colours mean? See the Clue Score article for a full explanation of the scoring range and what green, amber, and red mean for your account.