Overview

Clue.Labs turns content planning into a data-backed strategy by generating campaigns built around your real performance metrics. Rather than choosing content types at random, you’ll structure your campaign around funnel stages—Awareness, Interest, Consideration, or Conversion—based on what your account actually needs.

This guide walks you through how to set up a campaign step-by-step, from goal selection to AI-powered content generation.

📌 1. Start from the Campaigns Tab

Click “Campaigns” in your sidebar and then hit Create your first campaign to begin.

You’ll be guided through a quick campaign builder that’s designed to keep you focused and strategic from the start.

📌 2. Set Your Campaign Name & KPI Goal

Start by naming your campaign and choosing a KPI goal. Your options are:

✔️ Awareness — For boosting reach and visibility

✔️ Interest — For encouraging shares, follows, and reactions

✔️ Consideration — For driving profile visits and saves

✔️ Conversion — For high-value actions like link clicks and website visits

💡 Clue.Labs uses your historical Instagram performance to categorise every post into one of these stages. The KPI goal you select here will shape the AI content strategy generated for your campaign.

📌 3. Set Your Campaign Dates

Next, choose the start and end date for your campaign.

The max duration is 60 days.

This helps Clue.Labs build a posting plan that fits your time frame without overwhelming your audience.

📌 4. Add Key Dates (Optional)

Want to anchor content to something specific? You can add key dates like:

🔹 Product launches

🔹 Sale periods (e.g., Black Friday, January Sale)

🔹 Events or awareness days

🔹 Internal brand moments

💡 These are optional but highly recommended. Clue.Labs will use these dates to generate relevant content hooks.

📌 5. Add Your Campaign Objectives

Add one or more simple objectives to help steer your content.

Examples include:

These help the AI generate more targeted caption starters and formats.

📌 6. Click ‘Next’ and Let Clue.Labs Generate Your Content

Once you hit Next, Clue.Labs will automatically generate:

✅ A full content calendar

✅ A mix of content types (reels, carousels, static)

✅ Caption starter suggestions tailored to your brand voice

✅ Calls-to-action and format guidance aligned to your KPI

✅ Posting times optimised for engagement

💡 All content is generated to move your audience through the funnel, based on real historical data—not guesswork.

Clue.Labs keeps syncing your post performance in the background—but if you want to force a fresh update, you can always click the Sync Posts Now button in your dashboard.

This ensures your campaign strategy reflects your most recent engagement and performance data.

💡 You’re not just planning posts—you’re building a marketing funnel that converts.