How many campaigns should I be running at once?

There's no hard limit on how many campaigns you can have active at once. But there is a right answer for most situations — and it's fewer than you might think.

For most users, one active campaign at a time is the right approach. Here's why.

Each campaign is built around a single growth goal. That goal shapes every post suggestion Sam generates. If you're running two campaigns simultaneously with different goals — say, Awareness and Conversion — you're producing content designed for two different audience intents at the same time. The algorithm sees mixed signals. Your audience experiences mixed messaging. Neither campaign works as well as it would on its own.

One campaign. One goal. One direction. That's what builds momentum.

There are situations where multiple concurrent campaigns are appropriate:

You're managing multiple brands or clients Each brand's campaigns are scoped to their own account. Running simultaneous campaigns across different client accounts is completely fine — they're entirely separate.

You're running a launch sequence If you're following the growth goal launch framework — Awareness, Audience, Engagement, Conversion across eight weeks — you'll have multiple campaigns created, but only one active at any given time. Create them all upfront if you want to plan ahead, but work through them sequentially.

You have distinct content streams that serve genuinely different audiences Some businesses have two clearly separate content tracks — for example, a B2B content stream and a B2C one. If these serve different audiences with different goals, separate campaigns can be appropriate. This is the exception, not the rule.

Clean up your Campaign List regularly. Completed campaigns should be marked as done. Campaigns you're no longer using should be deleted. A tidy Campaign List makes it easier to focus on what actually matters right now.

Can I have upcoming campaigns set up in advance? Yes — create campaigns ahead of time and they'll sit in your Campaign List with an Upcoming status until their start date. This is a good way to plan a launch sequence without having to create each campaign in the moment.

What happens if I have two active campaigns at the same time? Both will appear in your Post Ideas Kanban board and Calendar View. There's no conflict — you just need to be intentional about which one you're prioritising and why.

Should I delete old campaigns? Yes, if you're not going to action them. Old campaigns sitting in your list don't affect your data, but they create noise. Keep your Campaign List to what's current and relevant.