Campaigns are how you turn your Clue Labs data into a structured content plan. You set your growth goal, your time period, and tell Clue Labs what's coming up — then Sam, Clue Labs' AI, generates a full set of post suggestions with detailed creative briefs for every post.
The result is a ready-to-action content plan, organised around what you're actually trying to achieve.
The Campaign List
The Campaign List is your home for all campaigns. Each card shows the campaign name, growth goal, date range, status (Upcoming, Active, or Completed), and a live count of posts that are To Do, In Progress, and Done.
From here you can view an existing campaign, delete one, create a new one, or download your post suggestions as a CSV.
How to create a campaign
Click Create Campaign from the Campaign List or the Calendar View. You'll move through a 7-step wizard.
Step 1 — Campaign Name
Give your campaign a name. Something descriptive works best — for example: 'May Launch', 'Q2 Awareness', 'Summer Promotion'. This is how it will appear in your Campaign List and Calendar View.
Step 2 — Select Your Growth Goal
Choose the goal this campaign is designed to move. The four options are:
Video Views & Brand Awareness — reach new people and expand your visibility through reach, video views, and impressions.
Non Followers Interest & New Followers — attract attention and engagement from people who don't yet follow you. This goal contributes to overall audience growth alongside follower signals.
Engagement & Community Building — deepen connection and loyalty with your existing audience through saves, likes, comments, time on post, and views.
Conversion & Lead Generating — drive high-intent action that leads to sales, bookings, or enquiries through profile visits, link clicks, and website traffic.
💡 This goal shapes every post suggestion your campaign generates. Choose the one that matches what you actually want to achieve during this period — not your general long-term goal.
Step 3 — Campaign Duration
Set the start and end date for your campaign. The maximum duration is 60 days. The platform shows you the total number of days as you select your dates.
Step 4 — Key Dates (optional)
Add any important dates within your campaign window that you want content planned around — a product launch, a live event, a sale going live, an announcement. Enter the date and a label, then press + to add it. You can add multiple key dates. This step is optional — press Skip if you don't need it.
Key dates help Sam sequence your content briefs correctly — so posts that build anticipation arrive before the event, and follow-up content lands after.
Step 5 — Campaign Objectives
This is one of the most important steps, and the one most people underuse.
The objectives field is not where you repeat your growth goal — that's already set in Step 2. It's where you brief Sam on what's actually happening during this campaign period — the context, content, and themes you want covered.
Think of it like briefing a social media manager who knows your brand well but doesn't know what's coming up over the next month. What do they need to know to create relevant, timely content?
Good objectives might include:
We are launching a new product or feature — describe it in detail.
We have an event, webinar, or live session coming up — give the date and what it covers.
We want to build awareness around a specific topic or area of expertise this month.
We are running a promotion — describe the offer, who it's for, and the key dates.
There's an industry moment or trend we want to talk about.
Add each objective as a separate line using the + button. The more specific and detailed you are here, the more relevant and useful your generated post suggestions will be.
💡 Avoid writing things like "I want more followers" or "I want more engagement" — those are your goals, already captured in Step 2. Objectives are about what's happening and what you want to talk about.
Step 6 — Generating your campaign
Once you click Finish, Sam generates your full campaign calendar and post suggestions. This usually takes less than a minute. You'll see a confirmation screen while Sam works.
Managing your campaign — three views
Once your campaign is generated, you have three ways to view and manage your post suggestions.
Post Ideas — Kanban board
The Kanban board is where you'll do most of your day-to-day campaign management. Your posts are organised into three columns:
To Do — posts that haven't been started yet.
In Progress — posts you or your team are currently working on.
Posted — posts that have been published and linked back to the live Instagram post.
Drag and drop any post card to move it between columns. As posts move through the stages, the counters on your Campaign List card update automatically.
Calendar View
The Calendar View shows all your post suggestions plotted across the calendar by their suggested date. You can see posts from multiple campaigns at once and switch between Month and Week views. Click any post in the calendar to open its full brief.
What's inside each post suggestion
Each post suggestion is a full creative brief generated by Sam. Click any post card to open it.
At the top of each post you'll see:
Post type — Image, Video, or Carousel, with the suggested date and time.
Status — click To Do, In Progress, or Done to update it directly from the post.
Post Link — once published, paste your live Instagram post URL here to connect the brief to the actual post.
Notes — add your own notes or instructions for your team before they work on it.
Scrolling down reveals the full Creative Brief, which includes:
Funnel Stage — where this post sits in the awareness-to-conversion journey.
Theme — a detailed description of the post's angle and how it connects to your brand.
Visual Style — specific guidance on design, layout, and presentation.
Overlay Text — suggested text to display on the image or video.
Context / Caption — a suggested caption framework to work from.
Reasoning — why Sam chose this format and angle, grounded in your account data.
Expected Engagement — Sam's prediction of how this post type will perform.
Repurpose Ideas — suggestions for how to extend this content across other formats or channels.
For video posts, the brief also includes:
Hook — the opening line or scene to grab attention.
Duration — suggested video length.
Talking Points — the key messages to cover in the video.
For carousel posts, the brief also includes:
Slide Count — the recommended number of slides.
Slide Breakdown — what each individual slide should cover.
Call to Action — the action to prompt on the final slide.
Linking a published post
When you move a post to Posted, Clue Labs will prompt you to link it to your live Instagram post. You can either select from your recent posts (shown as a visual grid with interaction counts) or paste the Instagram URL directly. This connects the brief back to the actual post so your performance data is attributed to the campaign.
Adding detail and briefing your team
Before handing posts to your team, open each one and add any extra context in the Notes field — additional direction, specific assets to use, brand guidance, or anything Sam's brief doesn't cover. Your team can then pick up each post from the Kanban board and work from the full brief plus your notes.
A good workflow: when a campaign generates, go through each post, add your notes, then let your team move them to In Progress as they work through them.
Deleting a post suggestion
To delete an individual post suggestion, open the post and click Delete Post at the bottom. You'll be asked for an optional reason for deletion — this isn't mandatory, but the feedback helps improve Sam's future suggestions.
Common questions
How many post suggestions does a campaign generate? The number depends on your campaign duration and brand settings. Sam generates enough to cover the full period you've set.
Can I edit the post briefs Sam generates? You can't edit the brief itself, but you can add Notes to any post to give additional direction on top of what Sam has provided.
What's the maximum campaign length? 60 days.
Can I run multiple campaigns at the same time? Yes. Multiple campaigns can be active simultaneously and will all appear in your Calendar View and Post Ideas board.
Can I delete an entire campaign? Yes — use the red delete button on the campaign card in the Campaign List.
How do I take my post suggestions off the platform? Use the Download CSV button on the Campaign List to export all your post suggestions as a file.
What's the difference between Post Ideas and Calendar View? Post Ideas is a Kanban board for managing post status (To Do / In Progress / Posted). Calendar View shows all your posts plotted by date so you can see your schedule at a glance.
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