Sam isn’t just another content tool. It’s your strategic content partner—trained on your brand tone, your audience behaviour, and your social performance.
Every suggestion Sam gives is:
🎯 Mapped to a specific marketing goal (awareness, interest, consideration, conversion)
💡 Informed by your real data—not generic trends
⚡ Delivered fast so you spend less time guessing and more time posting what works
🔍 What You Get in Every Content Suggestion
Each idea from Sam is a complete creative direction—not just a caption or trend.
✅ 1. Funnel Stage Tag
Every post suggestion is automatically sorted into one of four marketing stages, based on your performance data:
Awareness → for reach and visibility
Interest → to drive shares, saves, and interaction
Consideration → to warm up followers and build trust
Conversion → to generate clicks, bookings, and traffic
Sam does this using a custom engine that evaluates your metrics (like reach, link clicks, profile visits) against your account’s typical performance.
Example: If a post sees +22% profile visits and +18% website clicks, Sam will classify it as Conversion and shape the content accordingly.
✍️ 2. TL;DR Summary
Each idea begins with a shorthand summary of the post’s purpose and goal.
Example: “Showcase Moat House’s culinary excellence to attract food lovers.”
🎨 3. Full Creative Brief
This is the core of the idea—giving your team or content creator everything they need:
Theme – What the post is really about (e.g. Behind the scenes, Expert insight, Culinary excellence)
Visual Style – Direction for filming or graphics (e.g. natural lighting, close-up of action, modern overlays)
Hook – The opening line or first shot to stop the scroll
Duration – Ideal length for video formats (when relevant)
Talking Points – Key ideas to include in your script, voiceover, or caption
💬 4. Caption Starter (Not a Full Caption)
Sam gives you caption outlines based on what’s worked well before—not full blocks of copy.
Each includes:
✅ A proven hook
💬 An optional engagement prompt
📣 A clear CTA (call-to-action)
🔍 Suggested hashtags
✨ Tone based on your brand style and the post’s objective
Example: “Highlight the chef’s expertise and story behind the dish. Encourage viewers to book. Use hashtags for fine dining.”
🧠 5. Strategic Reasoning
Every post includes a short “why this works” section, backed by engagement data from your past posts and industry patterns.
Example: “Video content showcasing culinary expertise tends to perform well, with previous posts achieving up to 22% engagement.”
📈 6. Predicted Engagement
Sam gives you a heads-up on what kind of performance to expect: reach? comments? clicks?
It’s not a guarantee—it’s a data-informed expectation.
🔁 7. Repurposing Ideas
Sam thinks beyond the feed. Each post idea includes ways to adapt the content across formats and platforms, such as:
📝 Blog topic angles
🎥 Reel or Stories tweaks
📸 Behind-the-scenes ideas
💼 LinkedIn spin-offs
Example: “Adapt for LinkedIn with a focus on the chef’s professional journey.”
🧠 How Sam Knows What to Suggest
Sam uses a mix of:
The brand style and tone you enter in your settings
What it reads directly from your social media presence
Your campaign goals and performance metrics
The type of audience you’re trying to reach
No content categories, no rigid templates—just ideas crafted from a blend of human insight and AI analysis.
✨ Bonus: Help Sam Understand Your Brand Tone
The more detail you give Sam, the sharper the ideas.
💡 Prompt suggestion to write your brand tone in your AI tool before pasting it into Clue.Labs:
“Write a clear, confident brand tone guide for a [type of business] that speaks to [audience type] with a mix of [adjectives like playful, expert, relatable]. Include how we sound in captions, what emojis we use or avoid, and how formal our CTAs should be.”
Paste this into Clue.Labs when asked to describe your tone. The result? Posts that sound like you—just smarter and faster.
🔄 Pro Tip: Use “Sync Posts Now” to Refresh Data
Sam automatically syncs your social posts and performance data behind the scenes. But if you want to force a refresh, just hit the “Sync Posts Now” button inside your dashboard.
This ensures your campaign suggestions reflect the very latest results.
Let Sam do the heavy lifting—so you can focus on building a content strategy that works.