Overview
Clue.Labs doesn’t guess what might work—we show you what actually works for your audience.
Unlike static AI tools or generic content platforms, Clue.Labs (powered by our AI engine, Sam) analyses the last 30 days of your Instagram activity—not just posts—to generate personalised insights, creative suggestions, and KPI-based strategies that adapt to your audience in real time.
🔍 The 4-Layer Analysis Process
Clue.Labs uses a multi-layered approach to understand and optimise your content:
1️⃣ Activity Mapping & KPI Classification
Rather than just looking at post engagement, Clue.Labs analyses all audience activity from the past 30 days, including:
Post performance (including reels, carousels, and stories)
Audience interactions (clicks, saves, shares, follows)
Profile behaviour (visits, link clicks, DMs, etc.)
Each post is then categorised into a funnel stage using our proprietary KPI model:
Awareness → Reach, impressions, video views
Interest → Shares, non-follower engagement, new follows
Consideration → Follower engagement, saves, time spent
Conversion → Profile visits, website clicks, DMs, purchases
Sam uses this classification to detect what type of content drives results at each stage—and when your audience is most likely to engage.
2️⃣ Copy & Style Understanding
Sam reads your recent captions and learns from:
📣 Your voice and tone (formal, playful, persuasive, etc.)
🧱 Caption structure (length, line breaks, rhythm)
🎯 CTA strength (“Click the link,” “Tag a friend,” etc.)
📈 Copy-performance correlations (which language drives results for which KPIs)
Rather than forcing you into a style category, Clue.Labs pulls from your actual content and Brand Settings to reflect your unique communication style in every suggestion.
💡 Want to give Sam a strong head start?
Before entering your tone and brand voice in Clue.Labs, try this generic AI prompt to help you articulate your style clearly:
“Write a brand tone of voice guide based on social media content that sounds like [your brand or industry], speaks to [your audience], uses [level of formality], and includes [examples of emojis, CTA types, or key phrases you use often].”
3️⃣ Media Element Detection
Every image or video in your last 30 days is scanned to find patterns in:
Visual themes (faces, products, environments, gestures)
Format types (Reels, carousels, behind-the-scenes, tutorials)
On-screen text and overlays
Audio styles (if publicly available—e.g., trending music in Reels)
Sam then recommends visuals that are proven to perform well for your brand and your KPI goal.
4️⃣ Data Normalisation & KPI Scoring
Each post is scored between 0–1 based on its performance relative to your account average. We factor in:
Engagement quality (not just quantity)
Seasonal spikes and dips
Posting consistency
Shifts in audience behaviour over time
This prevents bias from one-off viral posts or dead weeks, keeping your strategy grounded in reliable performance data.
🚀 What This Means for You
✅ Smarter strategy – No more posting just to tick a box. Every idea has purpose.
✅ Content that converts – Each suggestion is tied to your chosen KPI.
✅ Always evolving – The more you post, the smarter Sam becomes.
✅ Brand-aligned ideas – You don’t need to rewrite AI captions—they’re already in your voice.
📌 Important Note:
Clue.Labs requires your Instagram account to be at least 30 days old. We need that time window to gather a reliable picture of your audience behaviour—even if you’ve only posted a few times.
Let Sam do the thinking—so you can focus on creating content that actually moves the needle.