Overview

Once your account is connected, we analyse everything—but we prioritise the last 30 days of activity for insights, strategy, and content generation. Why? Because what worked six months ago won’t always work now.

📌 1. Real-Time Relevance

Audience behaviour, algorithm performance, and engagement trends shift fast.

By focusing on the most recent 30 days, Clue.Labs ensures your recommendations are built on what’s working right now, not outdated metrics.

📌 2. Smart Signal Filtering

We analyse your full post history behind the scenes—but limit strategic output to a 30-day window.

This avoids noise from old posts while still learning from long-term brand patterns.

📌 3. Full-Funnel Accuracy

Clue.Labs uses rolling 30-day data to map content across the four marketing funnel stages:

Limiting the window makes these categories more accurate and reflective of your current audience.

📌 4. No Posting? No Problem.

Even if you haven’t posted much, Clue.Labs still reads your audience’s activity (profile visits, link clicks, etc.) across the 30-day window.

That means you’ll still get insights—even on quiet months.

We do store and learn from your entire content history after connecting your account.

Your older posts help shape tone, visual style, and brand consistency—but they’re not used to drive current strategy.

💡 TL;DR:

Clue.Labs learns from everything. But for precision insights and performance strategy, we focus on what your audience is doing now—in the last 30 days. It’s smarter, faster, and more effective.