Clue.Labs doesn’t rely on generic benchmarks or guesswork. Instead, we analyse the last 30 days of activity from your Instagram Business or Creator account to deliver personalised, accurate, and performance-driven recommendations.
This approach gives our AI (we call it Sam) the clearest picture of how your audience behaves—whether you post daily or just a few times a week.
🔍 Why 30 Days?
Using a rolling 30-day window allows us to:
1️⃣ Reflect Real Audience Behaviour
We don’t just analyse your posts—we look at everything happening around your account:
Follower engagement trends
Audience activity by time of day
Interactions on stories, reels, carousels, and static content
Clicks, saves, profile visits—even if they’re not tied to recent posts
This means even if you’ve posted only a few times in the past month, we can still understand how your audience responds and when they’re most active.
2️⃣ Improve Accuracy Over Volume
Many tools ask for a minimum number of posts—Clue.Labs doesn’t. Why? Because:
A user who posts once a week can still have great engagement insights
30 days of data gives a clearer picture than 20 disconnected posts from months ago
We focus on recency—so your strategy matches now, not last quarter
3️⃣ Keep Recommendations Fresh & Relevant
Social trends shift fast, and audience habits evolve. By only looking at your most recent 30 days of data, Clue.Labs can:
Recommend post timings based on current behaviour
Prioritise content types your audience is engaging with right now
Update KPI-based content strategies without you needing to lift a finger
🚀 Your content isn’t static—neither is our AI.
🧠 Why We Don’t Rely on Generic “Best Practice” Data
Unlike most tools that give you a “Tuesday at 10am” posting rule, Clue.Labs calculates your best posting times, formats, and creative angles based on your audience—not someone else’s.
Our suggestions are entirely unique to you and update every time we sync your account.
⚠️ New Accounts: A Quick Note
If your Instagram account is less than 30 days old, Clue.Labs won’t have enough reliable engagement data yet. You’ll need to wait until your account crosses the 30-day mark for Sam to start generating accurate recommendations.
Until then, focus on:
✔️ Consistent posting (any format counts)
✔️ Prompt audience engagement (respond to DMs, comments, etc.)
✔️ Clarity around your content goals (Awareness, Interest, Consideration, or Conversion)
🧩 Bottom Line
Clue.Labs doesn’t need a huge backlog of posts—it needs high-quality, recent data.
That’s why we focus on your last 30 days of activity to power everything from:
Your campaign strategy
Your posting schedule
Your caption hooks, visuals, CTAs, and more
Let the past month do the talking—and let Sam do the thinking.