If you've looked for an edit button on your post suggestions and not found one, that's intentional. This article explains why.
Post suggestions are data-driven recommendations, not drafts
Every post suggestion Clue Labs generates is the output of your account data, your growth goal, your brand profile, and your campaign objectives — processed by Sam to produce the most relevant brief for your situation right now.
Allowing users to edit that output would undermine the whole point of it. The brief isn't a starting point to be negotiated with. It's a recommendation based on what the algorithm is currently rewarding for accounts like yours, grounded in your actual performance history.
If you edit it, you're no longer working with a data-driven recommendation. You're working with your own instincts dressed up as one — which is what most content planning already looks like, and what Clue Labs exists to move you away from.
The Notes field is there for a reason
You can't edit the brief, but you can add context on top of it.
The Notes field on every post suggestion is where you add your own direction — specific assets to use, messaging nuances, brand tone guidance, anything Sam's brief doesn't cover. Your team sees both the brief and your notes when they pick the post up to work on it.
This is the right separation. Sam handles the strategic recommendation. You handle the execution context. The brief stays intact.
If a suggestion isn't right for you, skip it or start fresh
Not every suggestion will fit. That's fine. You have two options:
Ignore it — leave it in To Do and work through the posts that do feel right. You're not obligated to action every suggestion a campaign generates.
Delete it — open the post and click Delete Post. You can optionally tell us why, which helps Sam improve future suggestions.
If a whole campaign's output doesn't feel relevant, the most likely reason is that the objectives weren't specific enough. Delete the campaign, create a new one, and give Sam more detail in the objectives step — what's actually coming up, what you want to cover, what's happening in the business. The more context you give, the more accurate the output.
If the suggestions don't sound like you, check your Brand Settings
Sam generates post suggestions based on everything Clue Labs knows about your brand. That includes data scraped from your website and social accounts, your previous post performance, and — critically — what you've written in your Brand Settings.
If your suggestions feel off-brand, generic, or like they could belong to any business, the most common reason is one of these:
Your Brand Settings are incomplete. Clue Labs pulls what it can from your website and accounts automatically, but there's no substitute for you describing your brand in your own words. If Brand Settings haven't been properly filled in, Sam is working with limited information and the output will reflect that. Go to Brand Settings and review what's there — the more specific and accurate it is, the better your suggestions will be.
Your Brand Settings were written by AI. This is more common than you'd think. If you've used ChatGPT or a similar tool to generate your brand description and pasted it in, your suggestions will sound like AI writing about AI writing about your brand. Generic in, generic out. Your Brand Settings should be written in your own voice, describing your actual brand — your tone, your audience, your difference, what you do and don't say. That's the input Sam needs to produce suggestions that sound like you.
Sam works with the information he's given. If that information is vague, incomplete, or written by a language model trying to sound professional, the post suggestions will be too. The fix is straightforward: go to Brand Settings, write it yourself, be specific, and regenerate your campaign.
For freeform content creation, use a different tool
Clue Labs is an algorithm intelligence platform. It tells you what to create based on data. It is not a content creation tool, and it's not trying to be.
If you want to write your own post from scratch, brief your own creative, or generate copy, tools like ChatGPT, Claude, or your preferred writing tool are the right choice for that part of the workflow. Use Clue Labs to know what to create and why. Use other tools to create it.
The two work well together. Clue Labs gives you the brief. Your creative tools help you execute it.
Common questions
Can I request a different suggestion for the same brief? Not within an existing campaign. If the suggestions don't feel right, delete the campaign and regenerate with more detailed objectives.
What if the suggested format doesn't work for me — e.g. Sam suggests a video but I only have capacity for images this month? Add a note to the post flagging this for your team, or delete the posts that don't fit your production capacity. You can also factor this into your campaign objectives when you set up future campaigns — Sam will take it into account.
Can I add my own post ideas to a campaign? Not currently. Campaigns are generated entirely by Sam based on your data and objectives.
Related articles
Creating a campaign
Downloading your post suggestions (CSV export)
Next Suggestions