How to create content from your campaign suggestions

The recommended approach: batch creation

The most efficient way to work through your campaign suggestions is in batches — not post by post. Trying to create, edit, caption, and publish each post individually as you go is slow and interrupts your flow. Batching production by type means you context-switch less and produce more consistently.

The workflow breaks into four stages:

Review and prepare — go through all your suggestions before creating anything
Create — film all your videos in one session, design all your images in another
Caption and schedule — write all your captions from your briefs
Publish and link — post, then link each one back in Clue Labs

Stage 1 — Review and prepare your suggestions

Before you pick up a camera or open Canva, go through every post suggestion in your campaign.

Read the full brief for each post. Don't just read the title. Read the Theme, Reasoning, Visual Style, Overlay Text, and Context / Caption. The Reasoning field is particularly important — it tells you why Sam generated this specific post for your account, which helps you understand what you're trying to achieve with it.

Add your notes. For each post, use the Notes field to add anything Sam's brief doesn't cover — specific assets to use, messaging nuances, anything from your current business context that should shape how the post is executed. This is also where you can flag direction for your team if you're not creating the content yourself.

Separate posts by type. Make a note of which posts are videos, which are images, and which are carousels. You'll batch these separately.

Download the CSV. Go to the Campaign List and download your campaign CSV. This gives you all your post suggestions in a single file — bring it to your filming day or design session so you have every brief available without needing to switch between the platform and your creation tools.

Stage 2a — Filming your video posts (batch filming day)

Book a dedicated filming session slot in your diary for all your video posts in one go. This is the most time-efficient approach — you set up once, get into the headspace, and work through the full list.

Before you film:

Review all your video briefs and make a simple shot list — which videos need a talking head, which need B-roll, which need screen recording.
Have your CSV or printed briefs with you so you can refer to each Hook, Talking Points, and Duration without leaving the set.
Set up your space, lighting, and camera once and film everything in sequence.

While filming:

Lead every video with the Hook from the brief. The Hook is the most important part — execute it as closely as possible.
Cover the Talking Points in order. You don't need to use the exact words — speak in your natural voice — but hit each point.
Keep an eye on Duration. Film to the suggested length where possible.

After filming: Edit using whichever tool works best for you — CapCut, InShot, and Adobe Premiere are all commonly used by Clue Labs users. Add your Overlay Text from the brief as on-screen text. Keep your visual style consistent with the Visual Style guidance in the brief.

Stage 2b — Designing your image and carousel posts (design session)

For image and carousel posts, batch your design work in a single session.

Set up a branded Canva bank before you start. The most efficient approach is to have a library of pre-built Canva templates that match your brand — your colours, fonts, logo placement, and layout styles. You're then adapting templates to each brief rather than building from scratch every time. This dramatically reduces design time and keeps your visual identity consistent across all your content.

If you don't have a branded Canva template library yet, building one before your first campaign is worth the two to three hours it takes. It pays back on every campaign afterwards.

For each image post:

Use your Overlay Text as the main on-screen message.
Apply the Visual Style guidance from the brief for design direction.
Keep it clean enough that the Overlay Text is immediately readable — the image exists to stop the scroll, not to communicate everything.

For each carousel post:

Your Slide Breakdown tells you exactly what each slide should cover. Design one slide at a time, following the sequence.
Slide 1 is your hook — it needs to stop the scroll on its own.
The final slide should include your Call to Action from the brief.
Keep design consistent across all slides.

Stage 3 — Writing your captions

Once your content is created, write all your captions in one sitting. You have everything you need in the briefs — the Context / Caption field gives you the structure and key messages for each post.

The brief gives you the substance. You bring the voice. The Context / Caption field is a framework — the points to hit and the order to hit them in. Rewrite it in your own language, in the tone your brand actually uses. Don't copy it verbatim. Use it as the outline and write the caption from scratch using it as your guide.

Add your hashtags and any tags separately. The brief doesn't cover hashtags — add these based on your own hashtag strategy for each post type and goal.

Stage 4 — Publish and link

Publish your posts according to the suggested dates in your campaign. These dates are Sam's recommendation based on your campaign duration and pacing — you don't have to follow them exactly, but they're a useful guide for spacing your content evenly.

After each post goes live, link it in Clue Labs. Open the post in your Kanban board, move it to Posted, and link the live Instagram URL. Either select it from your recent posts grid or paste the URL directly.

This step is easy to skip and important not to. Linking your posts connects Sam's brief to your real-world performance data — it's what makes future suggestions more accurate for your specific account over time.

Monthly review — checking in on your growth

Once a month, set aside 20–30 minutes to review your growth data and reconcile your campaign activity.

Check your Growth Tracker. Look at the 30-day view and review how each goal line has moved over the month. Are the trends heading in the right direction? Is any goal declining? Use this to inform what goal to focus your next campaign on.

Check your Growth Distribution doughnut. Is the distribution matching your campaign goal? If you ran an Engagement campaign but your Awareness segment is dominating the doughnut, your content may not be hitting the signals the Engagement goal needs. Adjust your next campaign accordingly.

Reconcile your posted content. Check that all your published posts are linked back in the Kanban board and marked as Posted. Any that aren't — link them now. This ensures your performance data is attributed correctly and Sam has a complete picture of what you've published.

Review your Clue Score. Has it moved this month? Green, amber, or red? A rising Clue Score over consecutive months is the clearest signal that your strategy is working and momentum is building.

Getting more in-depth creative help

If you want more detailed creative direction on how to execute specific post types — filming techniques, design approaches, caption writing, specific platform best practices — the Clue Labs support team is available in the Clue Labs Slack community.

The community includes the Clue Content team, who can give you hands-on creative advice based on your specific briefs and brand. This is especially useful in the early stages when you're still finding your rhythm with the brief-to-execution process.

Access the community via the Community link in the left navigation of the platform.

Common questions

Do I have to follow the brief exactly? No. The brief is an outline, not a script. If you want to take a different angle, keep the core message of the post idea as your minimum — the goal the post is designed to move, and the essential point it's making. Everything else can flex to fit your voice, your assets, and your circumstances.

What if I don't have capacity to film video posts this campaign? Add a note to each video post flagging this, and focus your execution on image and carousel posts. You can also factor your production capacity into your next campaign's objectives — tell Sam what formats you have available and the suggestions will reflect that.

How many posts should I aim to publish per week? Follow the cadence your campaign suggests. Most campaigns are built around two to three posts per week. Consistency matters more than frequency — two posts every week is more valuable algorithmically than five posts one week and nothing the next.

Can I change the order I publish posts in? try to stick to your suggested times as closely as possible. The suggested dates in the campaign are data guided. But if you need to, reorder if something is more timely or if your production schedule means certain posts are ready earlier than others.

How long should I spend on each post? With a solid Canva template library and a clear brief, image posts should take 15–20 minutes to design. Carousels 30–45 minutes. Video editing time depends on your tools and confidence, but aim to keep it under an hour per video — longer usually means over-producing, which rarely improves performance.