Yes, but here’s what to consider before you do.
When Sam suggests a content type — whether it’s a video, carousel, image, or something else — it’s not random. It’s based on what’s performing best for your audience, your funnel stage, and your current data. In other words, Sam is giving you a format that’s statistically more likely to achieve your goal.
So What If You Don’t Like It?
You can change the content type — it’s your content after all — but we’d encourage you to first ask:
Why does Sam think this is the best approach?
For example:
Reels or video might be suggested to increase reach.
Carousels might be recommended to boost time spent and saves.
Stories could be suggested to drive interaction and quick responses.
Sam is mapping your post idea to a KPI — and certain formats are better at achieving specific results.
Smart Ways to Adapt Without Losing Strategy
If the suggested format doesn’t suit your workflow, team capacity, or brand look:
Stick to the strategy: Keep the core idea, but adapt the format in a way that still serves the same goal. For example, if Sam suggests a reel to boost awareness, you could consider a dynamic image carousel instead — but don’t turn it into a one-line caption and expect the same impact.
Think funnel-first: Every idea is linked to a funnel stage (Awareness, Interest, Consideration, or Conversion). If you change the format, make sure the new version still speaks to the same audience intent.
What Not to Do
Don’t dismiss the format just because it’s unfamiliar. Sam often recommends high-performing formats even if you haven’t used them much before.
Don’t change the format and the goal at the same time — that makes it harder to track what’s working and why.
Don’t switch formats too often based on what “feels easier.” Sam is giving you a shortcut to what’s statistically working — not just what’s fast.